“The physical cultivation of customers is very important and allows us to stand out on the market. This working method also makes it easier for customers to search us out in turn. It is not uncommon for product developers to contact us directly and present their ideas, and some of these have been turned into new products and are now included in our standard range. In both encounters, both when we contact the customer and when they seek us out, listening is the key to successful product development. Understanding the customer and the market, the level of demand and the trends that exist, is a vital part of the process when it comes to developing products that meet our customers’ needs,” adds Camilla Strid, Marketing Manager at Ackurat.
In Ackurat’s opinion, sustainable business is created by the company being a reliable business partner. By being involved in the customer’s design process from an early stage, Ackurat is able to assist with both expertise and security.
“The customer may lack sufficient expertise in certain areas, such as material knowledge, that is required in a development project. Instead of investing in the necessary resources internally, they turn to us and receive our help for the time it is required. We possess the knowledge the customer needs, and both parties are able to develop through a mutual exchange during the course of the project. We jointly create considerable opportunities to both improve our profitability and expand our respective knowledge banks,” rounds off Fredric Fagerberg.
