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Establishment on new markets
Extended business opportunities
The companies in the business unit are well established and have a good reputation on the European market. Many of the customers are multinational companies, and installations have been carried out in all parts of the world over the years. In order to continue to grow and benefit from the business opportunities that exist, particularly in respect of after-sales services, it is necessary to be accessible close to decision-makers regarding investments in global projects.
After previously having been represented by external business partners, Jorgensen, NPB and Canline now have their own sales and service staff in place in Houston and Chicago in the USA. Establishment activities were launched during 2020, but the restrictions during the coronavirus pandemic resulted in delays in the process.
Initiative producing results
The new operations have already delivered good sales results. Thanks to the local presence, it has been possible to make contact with operators with which the business unit previously did not have any links. It is particularly evident that business opportunities related to the service offering are increasing as a result of the establishment.
The operations are continuing to be developed and resources are being provided. It may also be appropriate for other sister companies to follow on behind. Thanks to the Group’s recent experiences, they will have a shorter introductory phase on the US market.
Complete offering
Jorgensen is one of the Group companies that has developed its business as a result of the investment in the USA. Other important success factors include the innovation and the advanced technological level within Jorgensen’s automation solutions. The company has carried out many successful installations, which are able to demonstrate well thought-out processes and creativity. Customers are offered a partnership in which Jorgensen accepts overall responsibility. Not only up to the point of installation and commissioning, but also for after-sales in the form of services for monitoring, maintenance and follow-up.
Creating trust
With long experience of automation assignments within various sectors, the companies in the business unit have the potential to provide considerable value in their customers’ production flows.
However, there are challenges involved in establishing contacts and doing business on new geographic markets. The Group companies have built up their organisations with great care, focusing on establishing trust in their respective operations on the new market.